Creating Content
for the 21st Century
Content Writing
BENEFITS
ACTIONABLE COPY
Persuasive copy to inspire and generate the desired customer action
ONLINE VISIBILITY
Well optimized website through strategic SEO
VERSATILE CONTENT
Diverse content forms, including web content, company profiles, and articles, covering diverse industries, such as fashion, F&B, and fitness
BRAND VOICE
Uplifted brand image through a consistent and engaging voice
FRESH EYES
Fresh perspective on a company’s goals, vision, industry, audience, etc.
A BIT ABOUT ME
A Writing Passion
Writing about anything and everything is in my DNA.
I'm the founder of a freelance online content writing venture based in Amman, Jordan. My mission is to offer quality, compelling content that meets the needs of my varied clients. I started my career as a consultant for Deloitte and transitioned into an Editor for U, a local fashion magazine, then Co-founder and Editor-in-Chief for Elmuda, a start-up fashion e-commerce site.
With over five years of experience as a freelance English content writer, I specialize in various types of writing, including business, copywriting, marketing & communication, and brand journalism. I thoroughly enjoy applying my skills and experience to each project I’m involved in.
WHAT PEOPLE SAY
Yasmin Sati
Director of PR & Communications, Four Seasons Hotel Amman
"Working with Badea was such a pleasure. As a premier luxury hotel brand in Jordan, we were looking for someone with solid storytelling skills who could write creative bedtime stories for our hotel guests. Badea was perfectly suited for the project as she understood our needs and made the execution a success. Her tales featured a fictional Jordanian character who added a personalized local touch for our guests."